Suite Des Oliviers, Hôtel Martinez
73, Boulevard de la Croisette,
Cannes, Provence-Alpes-Côte d'Azur, France, 06400
Open daily from 8am to 7pm during Cannes Lions. For questions and more information, please email events@mccann.com.
Over the last few years, Diversity, Equity and Inclusion has become part of the mainstream conversation. Organizations expanded efforts or quickly put them in place, and leaders got savvy on how to address the impact of DEI on culture. We find ourselves now in a place where DEI is running in the background. But with the recent rise of aggressive pushback, being in neutral is not enough. It’s time to double down, push forward and get even more strategic about how DEI shows up in your organization and acts as a catalyst for creativity. This session will bring together leaders who will discuss the ways they are continuing to prioritize DEI in the face of substantial adversity.
Speakers:
Tiffany R. Warren, Sony Music Group Chief Diversity & Inclusion Officer
Singleton Beato, McCann Worldgroup Chief Diversity, Equity and Inclusion Officer
Cheryl Guerin, EVP, Global Brand Strategy & Innovation, Mastercard
Stephanie Jacoby, Global SVP, Smirnoff at Diageo
Becky Verano, Global VP Marketing Operations and Capabilities, Reckitt
Michelle Tang, Global Chief Growth Officer, McCann
Harjot Singh, McCann Worldgroup’s Global Chief Strategy Officer, and Dr Rodney Collins, Global Head of Human Sciences for McCann Worldgroup Truth Central, will present the study’s implications for forward-looking brands and businesses looking to engage with Europe’s future. Our research revealed that brands are under greater scrutiny, and consumers have high expectations of the social impact brands represent, with 89% of Europeans believing brands and businesses should do more to improve everyday life in Europe. At this invitation-only event we’ll share how radical creativity can help brands and businesses meet the challenges facing Europe and lead the way in building what the future identity and notion of ‘Europe’ could look like.
Speakers:
Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup
Dr. Rodney Collins, EVP, Global Head of Human Sciences: McCann Worldgroup Truth Central
Future-forward business leaders focused on business growth must ensure that key principles of Diversity, Equity & Inclusion are embedded into their marketing and communications strategies to ensure brand messages authentically reflect, and resonate with, the increasingly diverse communities they serve. However, against the backdrop of an upcoming US election, which will have global implications for all traditionally marginalized or underrepresented groups , only those campaigns demonstrating measurable and meaningful multicultural representation in their advertising will enjoy the highest level of brand value across the global marketplace. This panel of global thought-leaders will empower today’s modern marketer with data and insights from a recent study from We Are All Human and Nielsen, powered by Toluna in partnership with TelevisaUnivision, as well as a deeper understanding of the current sentiment and expectations of the highly diverse Hispanic community which is the fastest growing consumer group in the United States.
Speakers:
Javier Farfan, Culture Marketing Strategist, NFL & Professor, TV, Radio & Film Syracuse University S.I. Newhouse School of Public Communication
Claudia Romo Edelman, Founder & CEO, We Are All Human Foundation and Hispanic Star
Roberto Ruiz, Executive Vice President - Research, Insights & Analytics, TelevisaUnivision.
Rebeca Vargas, Head of Marketing for Diverse, Affluent, Student and Emerging Segments, Wells Fargo
Moderator:
Singleton Beato, Global EVP, Chief DE&I Officer, McCann Worldgroup
See My Pain: How Reckitt and McCann Worldgroup’s Ambition Collective are tackling the gender equity gap across industries
This session will explore how MW’s newly launched talent accelerator for women is bringing fresh ideas to Nurofen’s powerful platform designed to bring visibility to women’s pain. Reckitt, the Ambition Collective’s inaugural client launch partner, will join for a discussion with some of the program’s participants to talk about their experience and creative leadership.
Moderator:
Ann-Christine Diaz, SVP, Global Director of Creative Excellence
Speakers:
Catherine Lloyd, Global Category Director, Reckitt
Katie Edwards, Global Brand Lead, McCann London
Ruth Boulter, Creative Director, McCann London and mentor of the Ambition Collective
Sintija Popena, Creative Director, McCann Riga and member of the Ambition Collective
Amanda Devarajan, Copywriter, McCann London and member of the Ambition Collective
2:00 - 3:00 PM Panel, followed by a 3:00 - 4:00 PM Mixer
No pre-registration necessary, open to all with a delegation pass. We recommend arriving early to secure a seat.
Join McCann Worldgroup for a provocative and inspiring conversation with award-winning actor, director and producer Eva Longoria on stories of worth and the power of representation. With 50+ years of L’Oréal’s “Because You’re Worth It” as an entry point, Blanca Juti, L’Oréal’s Chief Corporate Affairs & Engagement Officer and Laura Simpson, McCann Worldgroup's Chief Intelligence Officer and President of Truth Central will discuss the role that brands and creativity can play in shaping perception, driving representation and changing culture. The session will be moderated by Daryl Lee, Global CEO, McCann Worldgroup.
Speakers:
Eva Longoria, Actor, Director, Producer and Activist
Blanca Juti, Chief Engagement and Public Affairs Officer, L'Oréal
Laura Simpson, Chief Intelligence Officer & President, Truth Central, McCann Worldgroup
Moderator:
Daryl Lee, Global CEO, McCann Worldgroup
Modern loyalty is the only way for brands to survive. The days of just offering points cards, discounts and free stuff are dead.
And there is no audience more important to brands than their existing customers. They serve as brand advocates and reliable revenue generators. And, in today’s unique environment, with economic and data crosswinds (think cookie-less world) increasing customer acquisition costs, your current customers are more crucial than ever before – and they know it. Their loyalty is not a given…it must be earned, which requires brands to constantly expand and reinvent the value they provide in people’s lives.
Every relationship and every moment counts. Across Experience, Emotions and Ecosystems, nurturing loyal customers means going beyond programs, points and rewards. From orchestrating modern multi-channel relationships, whose value exchange goes beyond pure economic value, to something bigger…that creates an experience or spurs an emotion.
How can brands do this successfully and authentically? We will discuss the shape of modern loyalty with experts that are at the forefront of reinventing the very definition of modern customer loyalty.
Moderator:
Diana Caverly, Global Chief Strategy Officer, MRM
Speakers:
Jayna Kothary, Global Chief Technology Officer, MRM
Laura Gilchrist, VP of Innovation Consulting, Salesforce
Andrew Davis, Global Agency Partnerships, Amazon
Chris Miller, Co-Founder & CRO, Flaunt
Ben Wilson, Sexual Wellbeing Global Category Director, Reckitt
9:00 AM to 10:00AM
Doors open at 8:15 AM for Breakfast and Networking
Inkwell Beach, 58 Boulevard de la Croisette
Please note that this session will not be held at the Hotel Martinez, it will be located at Inkwell Beach
This breakfast and roundtable session at Inkwell Beach will bring McCann Worldgroup leaders together with marketers to discuss how they have worked together to develop recognizable, authentic and impactful inclusive work—as well as drive change within their companies.
Moderator:
Singleton Beato, Chief Diversity, Equity and Inclusion Officer, McCann Worldgroup
Speakers:
Amber Guild, CEO, McCann NY
Efrain Ayala, Global Creativity and Diversity, Equity and Inclusion Director, Reckitt
Ricardo Aspiazu, VP, Creative and Brand Marketing, Verizon
Stephanie Jacoby, Global SVP, Smirnoff at Diageo
The world of work has undergone a radical transformation in recent years and, as AI gathers pace, another reimagining is on the horizon. With these new dynamics at play, it's imperative for CMOs and CEOs to turn their attention inward to amplify, optimize and energize their employee experience and engagement strategies.
MW Truth Central’s “Truth About Work” study, conducted in partnership with McCann Synergy and FutureBrand, canvassed 18 markets with 19,000 consumers, exploring everything around the business case for employee engagement, identifying employee fears, frustrations, hopes and dreams as well as their excitement and apprehension around AI, the highs and lows of bringing your ‘whole self’ to work and how brand purpose can be hijacked to encompass employee engagement.
Moderator:
Harjot Singh, Global Chief Strategy Officer, McCann Worldgroup
Speakers:
Suzanne Powers, Chief Product Officer, McCann Worldgroup & Global Chairman, FutureBrand
Laura Simpson, Chief Intelligence Officer & President, Truth Central, McCann Worldgroup
Nicky Clark, Co-founder / Client Director, McCann Synergy
James Gill, Senior Director, Head of Agency Development and Marketer Education, LinkedIn
Mahitab Hamed, Head of Marketing, Arla Foods
The hype is real this year with AI. This year’s buzzword is on everyone’s lips, and every company and every brand is piloting ways of using AI…from creativity to commerce, from personalization to production, from accessibility to automation. We think you’ve heard it all already. So our goal is not to educate, but to debate! Is AI good or bad for society? What about for creativity? For diversity and inclusion? For jobs? Hear from McCann Worldgroup resident futurist Elav Horwitz and MRM’s global chief strategy officer Diana Caverly as they debate these important questions, in a battle of arguments that balances excitement with caution and experimentation with ethics. You’ll have the chance to cast your own vote and add your own arguments, in humanity’s most important debate of the decade.
Moderator:
Ian Mackenzie, Chief Creative Officer of Performance Art
Speakers:
Suzanne Powers, Chief Product Officer, McCann Worldgroup & Global Chairman, FutureBrand
Elav Horwitz, EVP, Director of Applied Innovation, McCann Worldgroup
Diana Caverly, Global Chief Strategy Officer, MRM
Please note a delegate pass is required for these tours (per Cannes Lions, guest's entering the Palais are required to have a pass).
Cannes may look at first glance like a collection of thousands of different ideas. But we’ve been studying Cannes winners since 2010. And the truth is, there are currently only eleven underlying ideas that Cannes tends to reward with Gold and Grand Prix.
It happens year after year after year.
You can think of these ideas almost like movie genres. A slapstick comedy is a movie genre. And a British period costume drama is a movie genre. But Hollywood only doles out Academy Awards to the latter. Never the former.
And just like the Academy, Cannes has its favorites too. And we’re here to reveal them to you.
We’ve analyzed thousands of ideas over the years. And this study has led us to what we call “The Lovely Eleven”. These are the ideas that win big at Cannes. It is, well, uncanny. So what are we offering you?
This year, McCann Worldgroup will bring back its popular walking tours of interesting and awarded work in the basement of the Palais. In order to give you a fresh perspective on what wins and why.
It’ll give you a new vernacular for how to talk about ideas going forward. And help you see new ways to optimize ideas and executions in the coming year.
And, well, it is just weird and cool and fun.
So. Come take a little walk with us. A guided tour of the Lovely Eleven. You’ll never look at a “big idea” the same way again.
Tours will be offered by our Global Strategy and Creative teams Tuesday, June 20 to Friday, June 23 at 10 AM, 12 PM, 3 PM, and 5 PM.
The tours are reserved for clients and business leaders. Should you have any questions about reserving a tour time, please reach out to events@mccann.com
